Live and Learn…

I’ve been emailing a friend of mine, Steven Reisberg.  He’s another of the Mason Gross Mafia.  He’s the booth Director at TGMD Talent in LA.  I’ve been keeping Steve abreast of my progress on Golden Tonsils.

Funny, I told him I’m learning Pro Tools.  All the people I’ve spoken to, and from what I’ve read on different sites on the internet, it’s considered the “standard” in the industry.  I also went to a few classes at Edge Studio, where I’m working on putting together my demo… and a few professionals in the group came in with the M-Boxes (that’s the hardward interface to the Pro Tools software).  Even the engineer in the class I was taking at Edge uses Pro Tools… so I figured “ahhh… what the heck… no one ever got fired for buying IBM!” (… metaphorically speaking!  Man, I’m really dating myself!)    So… I went out and bought Pro Tools.

When I mentioned that to Steve in an email, he replied “I found Pro Tools too needlessly complex and slow for my day-to-day VO recording tasks at work.” On the MAC, he uses Sound Studio 3, and on the PC he uses Sound Forge.  He said they’re both “faster, easier to use, and cheaper” than Pro Tools!

He ought to know! Here, I’m starting to look around for a course in audio engineering… and I probably could have purchased something that’s easier to use at half the price.  Hey, waddaya gonna do!?  Like I said, Live and Learn.

We move on…


On another front, my friend Kevin recommended me to his agent at Innovative Artists Agency.  It was a very gracious email.  Jordan and Kevin have both been great (it’s probably because of Jordan that I’m ensconced in Piermont!).  Not only are they good friends, but good role models.  They’ve made a life for themselves as working artists… it’s a beautiful thing!

I sent a brief, follow-up email.  I look forward to speaking with him (Kevin’s agent).  I have no expectation that there’s going to be any deep discussion of “representation.”  Jeez… I don’t even have a demo yet!  Not only that, a “representation” relationship is a really personal thing.  Both parties, the Agent and the Artist have to deeply believe in each other… as well as “gel” personally.  It’s a marriage of sorts, that has financial and professional ramifications for both parties.  It’s not something to be entered into lightly… on either side.  I’m not in a position today to offer, or be offered that kind of relationship… but that day isn’t too far off.  That said, I’m really looking forward to meeting with him.  Who knows….

The main thing is to continue “engaging” in the world I’m moving back into.  I plan on having my website up by the end of April, or May.  That should happen in conjunction with completing my Demo… and after that I’m going to be marketing my butt off!

I’m also building out my contact database in (anyone at work who’s following my blog will laugh at this!)  I’ve copied the coding scheme on the AFTRA Website, indicating what the “signatory” agencies of the union focus on.  I’m applying this to all the companies “in the business” that I add to Salesforce.  Of course, some of them have “nothing” to do with Voice Overs, or Acting… but there a number of classifications I could fit into!  It’s not too long before I might qualify for “Older Actor!”  :>).  I’ve already created queries of Production Companies that focus on Animation, CD’s, Commercials, Film, Industrials, etc.  I’ve got marketing tee’d up to different segments.  I’ve got a “cold call” campaign set up to find the key contacts in advertising agencies, production houses, even large corporations—that produce in-house training videos and telephony.

On the “delivery side,” I’m confident that “I’ve got the goods.”  I know I can produce high quality (sometimes inspired!) work… but I also know that that’s not enough.  I plan to out-market the competition.

As an example, these are some “dashboards” of Accounts in New York.  The “Leads” are companies I downloaded from MelissaData.  I set up a search of Advertising Agencies (by their SIC Code) in New York City, looking for “operations” and “production” job titles in companies reporting ove $5MM in revenue each year.  I downloaded 145 companies for $25 bucks!  Cheap!

Plus, I’m starting to put together some great swag to give away as I build my brand!  :>)

When I moved here from Boston in July, I gave myself a two-year time-frame to make the transition to working full-time in the Arts.  That gives me 18 months to go… but if I can compress that, all the better!

I really like what I’m doing in my “day job.”  I’m working my ass off, but I’m learning a lot, and the new SVP of Sales and Marketing that’s just been hired is really sharp!  I’m going to glean as much as I can from his experience.  But, after all is said and done, I’m trying to apply all I know, and what I’m learning, to the “next iteration”… to the “future I’m living into.”

Headed West

I’m going to be visiting the west coast next month.  I’m attending the first of 5 conferences I’m scheduled into as part of the Landmark “Team Leadership and Management Program.”  It’s in San Diego.  While I’m out there, I’m going to take a little Vacation, and visit the West Coast crew (including Steve).

Looking forward to it.


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